About me

I started as a marketing generalist and gained experience across the discipline; building web pages with HTML, CSS and various CMSs; developing social media strategy and using with analytics, testing and conversion rate optimisation programs.

From testing messaging to improve conversion rates for leads and business I discovered my passion for content marketing and optimising the messaging along client's journeys.

I have been responsible for content marketing at a FTSE 100 company through paid, owned and earned channels. This included commissioning, editing and writing articles. I also launched a new service purchasing and publishing articles from leading news agencies.

I have worked with internal stakeholders and external agencies to ensure consistency and ROI across our multi-channel marketing strategy.

As well as my extensive experience I hold an IDM Diploma in Digital Marketing, Digital Communications and Media/Multi-Media.

I'm based in Bristol which is also where I obtained my degree in Psychology and Post-Graduate Diploma in Economics, Finance and Management.